Prrt! is a small chain of cat cafes (or maybe one cafe) in the greater Boston area which works with local adoption agencies to "staff" the cafes with a lovely host of adoptable cats. As a cafe, Prrt! serves responsibly-sourced coffee and tea, juices and smoothies, and handmade baked goods. Prrt!'s company image strives to be as inviting and comfortable as one's own family or home.

The logo should have the name clearly visible on it - the logo might even be just the name, instead of an icon design. No mascot is needed. Ideal colors should be fun and friendly and not trend towards too saturated nor too pastel. Prrt!'s audience will be anybody who's into cats and cafe atmosphere, which is a huge range of people: elderly, middle aged with kids, even younger, quieter teens who are attracted to the atmosphere. That being said, they're all likely to be middle-to-upper class, since the drinks and food will be on the bespoke (and thus more expensive) side. Cat maintenance doesn't come cheap!

Prrt! doesn't have any competition as such, except perhaps other cafes (even catless ones such as Starbucks). One of the company's biggest challenges would be to convince potential customers to slow down and share their morning/afternoon/evening rituals with a furry critter.

Prrt!'s mission is to provide a comfortable, companionable and stimulating atmosphere for its human and feline guests alike. Through community outreach, sustainable sourcing, and humane practices, Prrt! seeks to connect people and cats whether it be for a morning or a lifetime.